Most of the time I meet new people, I get asked the same question, ‘What is it that you do?’ which does not bother me in any way; on the contrary, it is an opportunity to expand the conversation and share why a creative consultant is an essential partner for businesses and organizations. With many job titles in the creative and tech industry, I understand; it can be challenging to comprehend what a person does. Rock Star Designer? Pixel Ninja? Creative Consultant? LOL! Yes, I know, our little ego—we love to sound and look different, but we also are passionate about making a difference!
I had a great time talking with Darrell White from Carte Blanche Media. We talked about my experience as a creative consultant, my favorite design book, and podcasts, among other things! Check the video below, like, and share!
In the last two years, our society has experienced many changes that have forced us to pivot our human behaviors in many aspects. We have adapted and learned to function and navigate new environments in many ways: such shifts require us to be creative and have a problem-solving attitude, and it has been such a beautiful experience to see how exercising creativity is helping us to make the best of this transitions we are having, which made me think about the implementation of creativity in every business.
As a small business owner, I understand there are priorities when allocating monthly or quarterly budgets and probably one area you think last to invest in is creativity. In this particular case, photography. There are so many great reasons to invest in branded photography, but if your budget is helping you to grow other areas of your business now, that’s great; the primary goal is to solidify the production structure of your business, right?
A stable production structure should help you increase your income and budget; therefore, investing in other areas, such as creative photography, can be possible. But for the time being, if you are allocating your budget to other areas, you can still have some good high-quality photography that can help you enhance your social media content. And the best part, they are commercially free to use.
I’ll be lying if I said I do not have mixed feelings about Ai art generator Midjourney. Last month I experienced Midjourney for the first time, which was quite interesting and scary. As I mentioned in my previous post, it was an amazing-threatening-scary experience. It’ll be interesting to hear what are the founders’ thoughts and the direction they want to take with this project. I suppose they are trying to feed the machine and learn more about how people use Midjourney to explore creativity for now, or who knows…
Even with mixed feelings, I think it is a great technology that will help creatives reduce production time in some areas of design/creativity, allowing creatives have more time to do what they love. However, although Ai art generators may help creatives or anybody to create concepts in a few seconds using only text prompts, I think it is important not to forget about nurturing creativity as humans.
