Tag: Branding

Social distancing digital road sign

Communicating Your Core Values in The New Norm

Last year I had the opportunity to meet Carlos Velasco, a community leader and the founder of Novle, a community activation firm in Phoenix, Arizona. 

In one of our first conversations, Carlos shared with me the impact of community activation to position a brand and the influence of a community leader. A community leader’s role in brand positioning, particularly in a cross-cultural market, is a critical factor in connecting brands with communities. The loyalty, trust, and support leaders get from their communities, and vice versa are powerful interactions that can benefit brands with their positioning within the leader’s community. 

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Communicate Your Brand Story and Values Through Creative Photography

Having access to a personal device such as a mobile phone with a great photo camera has made photography more accessible. These days anybody can take decent pictures, particularly when the mobile phone is so advance, and it comes with an AI that can make all the shooting adjustments automatically.

Taking advantage of this technology that you probably already have is a good strategy, and it can help you achieve your photography goal for your company. However, when it comes to composition, concept, and communicating your core values, there is a different strategy.

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