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In today’s digital age, high-quality photography is an essential aspect of any successful brand or business. With the rise of e-commerce and social media, customers now have more opportunities than ever to interact with brands and their products online. As a result, having eye-catching and engaging product photography has become a crucial part of the marketing mix.
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Stop-motion animation is a technique that has been used for over a century to bring inanimate objects to life on screen. This unique animation style has been used to create some of the most iconic films and commercials of all time, and it continues to be a popular choice for brands looking to promote their products in an engaging and memorable way. In this article, I will explore the benefits of stop-motion animation for brands and their products, and why it continues to be a valuable tool in the world of advertising.
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In the last two years, our society has experienced many changes that have forced us to pivot our human behaviors in many aspects. We have adapted and learned to function and navigate new environments in many ways: such shifts require us to be creative and have a problem-solving attitude, and it has been such a beautiful experience to see how exercising creativity is helping us to make the best of this transitions we are having, which made me think about the implementation of creativity in every business.
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As a small business owner, I understand there are priorities when allocating monthly or quarterly budgets and probably one area you think last to invest in is creativity. In this particular case, photography. There are so many great reasons to invest in branded photography, but if your budget is helping you to grow other areas of your business now, that’s great; the primary goal is to solidify the production structure of your business, right?
A stable production structure should help you increase your income and budget; therefore, investing in other areas, such as creative photography, can be possible. But for the time being, if you are allocating your budget to other areas, you can still have some good high-quality photography that can help you enhance your social media content. And the best part, they are commercially free to use.
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Since I can remember, I have been exposed to video content most of my time on this planet. Probably not as the type of video content we are experiencing today on the internet, but in some form, that is for sure.
In the old days, television was the leader in video content, and in some way, it was a centralized market where a few companies controlled what we watched. Not many options compared to what we have today, especially with many independent video content creators.
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