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You are working on your next campaign for one of your products and have noticed that several competing brands are using animation. You want to take a similar approach but create something more unique. Upon researching, you come across examples of unique stop motion animation and decide to implement this style for your product promotion. However, you encounter comments suggesting that stop motion is time-consuming and expensive, leading you to question if this perception is accurate.
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I had a great time talking with Darrell White from Carte Blanche Media. We talked about my experience as a creative consultant, my favorite design book, and podcasts, among other things! Check the video below, like, and share!
In today’s digital age, high-quality photography is an essential aspect of any successful brand or business. With the rise of e-commerce and social media, customers now have more opportunities than ever to interact with brands and their products online. As a result, having eye-catching and engaging product photography has become a crucial part of the marketing mix.
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Stop-motion animation is a technique that has been used for over a century to bring inanimate objects to life on screen. This unique animation style has been used to create some of the most iconic films and commercials of all time, and it continues to be a popular choice for brands looking to promote their products in an engaging and memorable way. In this article, I will explore the benefits of stop-motion animation for brands and their products, and why it continues to be a valuable tool in the world of advertising.
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In the last two years, our society has experienced many changes that have forced us to pivot our human behaviors in many aspects. We have adapted and learned to function and navigate new environments in many ways: such shifts require us to be creative and have a problem-solving attitude, and it has been such a beautiful experience to see how exercising creativity is helping us to make the best of this transitions we are having, which made me think about the implementation of creativity in every business.
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