During my morning routines, there is a slot of time where I allow myself to waste time searching the internet, which I called it ‘creative research,’ but honestly, most of the time is just wasting time reading random things that take me to more random things and if the algorithm adds its two cents… oh my… that’s another blog post. The other day, during that time, particularly on social media, I saw lots and lots of content about AI, which probably reflects the algorithm and the unconscious content I consume or the people I follow. Who knows? At this point, I don’t understand algorithms anymore. Still, there was something that caught my attention, which was creating concerns in the creative industry.
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You are working on your next campaign for one of your products and have noticed that several competing brands are using animation. You want to take a similar approach but create something more unique. Upon researching, you come across examples of unique stop motion animation and decide to implement this style for your product promotion. However, you encounter comments suggesting that stop motion is time-consuming and expensive, leading you to question if this perception is accurate.
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In the turbulent weeks of the Presidential Election, there is nothing better I can do than stay occupied and I took this time to experiment with some personal work. Also, commercial work has been slow, so it’s always a good time to use this time to polish skills. It’s been a while since I wanted to do a stop-motion animation using paper and clay as part of the animation elements, and since there is a family trip next month (Dec. 2024), I wanted to use this as the central subject.
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Most of the time I meet new people, I get asked the same question, ‘What is it that you do?’ which does not bother me in any way; on the contrary, it is an opportunity to expand the conversation and share why a creative consultant is an essential partner for businesses and organizations. With many job titles in the creative and tech industry, I understand; it can be challenging to comprehend what a person does. Rock Star Designer? Pixel Ninja? Creative Consultant? LOL! Yes, I know, our little ego—we love to sound and look different, but we also are passionate about making a difference!
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Stop-motion animation is a technique that has been used for over a century to bring inanimate objects to life on screen. This unique animation style has been used to create some of the most iconic films and commercials of all time, and it continues to be a popular choice for brands looking to promote their products in an engaging and memorable way. In this article, I will explore the benefits of stop-motion animation for brands and their products, and why it continues to be a valuable tool in the world of advertising.
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