Author: Omar Rodríguez Villa

Group of people virtually meeting through zoom.

Include The Human Element in Your Digital Interactions

In this pandemic, many aspects of our work, business, and social interactions are moving to the digital space, and probably part of it will stay as part of the new norm. As we experience this new transition into the digital space or new norm, it is essential to remember to include the human element in our digital interactions.

You probably have seen a lot of companies, organizations, and entrepreneurs doing Zoom meetings, online workshops, virtual parties, and even happy hours. These interactions are great; most of the digital events I have attended have done a decent job making the digital interaction a welcoming and warm experience.

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Social distancing digital road sign

Communicating Your Core Values in The New Norm

Last year I had the opportunity to meet Carlos Velasco, a community leader and the founder of Novle, a community activation firm in Phoenix, Arizona. 

In one of our first conversations, Carlos shared with me the impact of community activation to position a brand and the influence of a community leader. A community leader’s role in brand positioning, particularly in a cross-cultural market, is a critical factor in connecting brands with communities. The loyalty, trust, and support leaders get from their communities, and vice versa are powerful interactions that can benefit brands with their positioning within the leader’s community. 

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