Last month there was too much commentary online about the Artificial Intelligence (Ai) art generators that are coming out, or at least that is what the social media algorithm told me. It only took me a couple of interactions with the algorithm to start bombarding me with relative content to Ai art generators, and there are some great discussions about the subject.
As a new technology, for most artists and creatives, it feels like a threat to the industry; for the rest, it is a great tool to improve workflow and reduce production and conceptualizing time. After reading more in deep, I could not keep out of the loop and give it a try to experience in my own skin.
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Since I can remember, I have been exposed to video content most of my time on this planet. Probably not as the type of video content we are experiencing today on the internet, but in some form, that is for sure.
In the old days, television was the leader in video content, and in some way, it was a centralized market where a few companies controlled what we watched. Not many options compared to what we have today, especially with many independent video content creators.
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Digital Platforms and Attention Span. With all the social media, entertainment, and publishing platforms, today’s digital ecosystem has influenced how we consume content on the internet. Our attention span and the way we read have changed; according to J. Booth (2020), our attention span narrowed from 12 seconds to 8 seconds because of the abundance of published content on the internet. The decrease of consumer attention has changed the game for marketers and marketing, challenging them to find exciting and creative ways to get consumer attention.
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Interview published by Voyager Phoenix on October 9, 2019
Today we’d like to introduce you to Omar Rodríguez Villa.
Omar, please share your story with us. How did you get to where you are today?
SINGULARBOLD. started in 2015 as a pseudo name I used to publish personal design projects I was creating outside of my regular design job. My intention was to experiment with new design techniques and tools in order to learn and explore new design concepts. I published the results of my experiments on my website and social media. After a year of doing personal work, I began to take on commercial work for local businesses in Tucson, AZ, where I was living at that time. I decided to develop the name SINGULARBOLD. into my personal brand, which I use to do commercial design work and collaborations with other designers.
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You have probably heard the term visual content many times by now, I’m sure; it has been part of marketers’ strategy since 2014 or probably early than that. With the boom of social media & digital publishing platforms, visual content has become a must for any business or brand. How is this relevant to your communication strategy? Let’s start by defining what visual content is.
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