AI in Need of Human Creativity and The Handcraft Touch
During my morning routines, there is a slot of time where I allow myself to waste time searching the internet, which I called it ‘creative research,’ but honestly, most of the time is just wasting time reading random things that take me to more random things and if the algorithm adds its two cents… oh my… that’s another blog post. The other day, during that time, particularly on social media, I saw lots and lots of content about AI, which probably reflects the algorithm and the unconscious content I consume or the people I follow. Who knows? At this point, I don’t understand algorithms anymore. Still, there was something that caught my attention, which was creating concerns in the creative industry.
The new capability of ChatGPT to create images in a particular style was overflowing my social media feeds. There were so many people expressing their points of view against this update, and, at the same time, so many people showing their cute photos in a Studio Ghibli style. It confused my brain; one side was concerned about the subject, and the other was eager to Ghibli-style a picture of my kiddos. Following more into this topic, and as someone who still has conflicts with some areas of AI image generators, I was more inclined to copyright concerns and how this technology affects the creative industry, so I did not recreate a photo of my kiddos into a Studio Ghibli style, just FYI.
As I was reading more about ChatGPT’s new update, the algorithm showed me a post that resonated with me, and it was a post by Studio NOMINT. I’m a big fan of their work, so it instantly caught my attention. The post referred to a collaboration between Studio NOMINT and OpenAi; OpenAi reached out to them to help bring a handcrafted touch to their ChatGPT stories. As usual, Studio NOMINT did an amazing job telling a visual story; the interesting part is their approach to solving this problem. NOMINT’s creative approach used stop-motion animation to support the message and bring that human touch to the story, making the visuals tangible. Could Ai replicate the stop motion style? Probably, but what it can replicate is the human element and creative process, making it so unique and irreplicable.
After all the discussions and concerts about Ai taking creative jobs and replicating styles, NOMINT post is a reminder that Ai needs creatives. We are the creative bridge to connect with humans because humans connect with humans. As every week our feed gets bombarded with Ai images (please enough with the action figures images), how can we add that unique handcraft and human touch to our creative work that is irreplicable with AI?
