In the last two years, our society has experienced many changes that have forced us to pivot our human behaviors in many aspects. We have adapted and learned to function and navigate new environments in many ways: such shifts require us to be creative and have a problem-solving attitude, and it has been such a beautiful experience to see how exercising creativity is helping us to make the best of this transitions we are having, which made me think about the implementation of creativity in every business.
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I’ll be lying if I said I do not have mixed feelings about Ai art generator Midjourney. Last month I experienced Midjourney for the first time, which was quite interesting and scary. As I mentioned in my previous post, it was an amazing-threatening-scary experience. It’ll be interesting to hear what are the founders’ thoughts and the direction they want to take with this project. I suppose they are trying to feed the machine and learn more about how people use Midjourney to explore creativity for now, or who knows…
Even with mixed feelings, I think it is a great technology that will help creatives reduce production time in some areas of design/creativity, allowing creatives have more time to do what they love. However, although Ai art generators may help creatives or anybody to create concepts in a few seconds using only text prompts, I think it is important not to forget about nurturing creativity as humans.
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Last month there was too much commentary online about the Artificial Intelligence (Ai) art generators that are coming out, or at least that is what the social media algorithm told me. It only took me a couple of interactions with the algorithm to start bombarding me with relative content to Ai art generators, and there are some great discussions about the subject.
As a new technology, for most artists and creatives, it feels like a threat to the industry; for the rest, it is a great tool to improve workflow and reduce production and conceptualizing time. After reading more in deep, I could not keep out of the loop and give it a try to experience in my own skin.
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Since I can remember, I have been exposed to video content most of my time on this planet. Probably not as the type of video content we are experiencing today on the internet, but in some form, that is for sure.
In the old days, television was the leader in video content, and in some way, it was a centralized market where a few companies controlled what we watched. Not many options compared to what we have today, especially with many independent video content creators.
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Digital Platforms and Attention Span. With all the social media, entertainment, and publishing platforms, today’s digital ecosystem has influenced how we consume content on the internet. Our attention span and the way we read have changed; according to J. Booth (2020), our attention span narrowed from 12 seconds to 8 seconds because of the abundance of published content on the internet. The decrease of consumer attention has changed the game for marketers and marketing, challenging them to find exciting and creative ways to get consumer attention.
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