Creativity

Since I can remember, I have been exposed to video content most of my time on this planet. Probably not as the type of video content we are experiencing today on the internet, but in some form, that is for sure. 

In the old days, television was the leader in video content, and in some way, it was a centralized market where a few companies controlled what we watched. Not many options compared to what we have today, especially with many independent video content creators. 

Digital Platforms and Attention Span. With all the social media, entertainment, and publishing platforms, today’s digital ecosystem has influenced how we consume content on the internet. Our attention span and the way we read have changed; according to J. Booth (2020), our attention span narrowed from 12 seconds to 8 seconds because of the abundance of published content on the internet. The decrease of consumer attention has changed the game for marketers and marketing, challenging them to find exciting and creative ways to get consumer attention. 

You have probably heard the term visual content many times by now, I’m sure; it has been part of marketers’ strategy since 2014 or probably early than that. With the boom of social media & digital publishing platforms, visual content has become a must for any business or brand. How is this relevant to your communication strategy? Let’s start by defining what visual content is.

In this pandemic, many aspects of our work, business, and social interactions are moving to the digital space, and probably part of it will stay as part of the new norm. As we experience this new transition into the digital space or new norm, it is essential to remember to include the human element in our digital interactions.

You probably have seen a lot of companies, organizations, and entrepreneurs doing Zoom meetings, online workshops, virtual parties, and even happy hours. These interactions are great; most of the digital events I have attended have done a decent job making the digital interaction a welcoming and warm experience.